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YUMMY BITES
OVERVIEW
Purpose
Context
Deliverables
Role
Shared responsibilities: Project ideation, development, prototyping
My responsibilities: Did background research into the current state of childhood obesity in the UK; Took interviews with UK parents; Summarised and reflected on the team works.
Team of 5 UX Designers
Group Presentation; Individual Essay
Masters project • 8 weeks • 2022
THE PROBLEM
Chronic obesity in children has been a global problem for society for a long time.
children under the age of 5 were overweight or obese in 2020. And this figure is climbing year by year.
of parents are unsure and want to know how to control their children’s sugar intake
THE PURPOSE
To design a product that helps British parents encourage their young children (3-6 y.) to participate in healthier lifestyles, by managing their daily snack intake through an interactive and playful approach that rewards their efforts.
THE PROCESS
DISCOVER
Secondary
Research
Primary Research (Qualitative)
- Semi-structure interview (n=5)
- Card sorting
- Observational Study – Fly on the wall
DEFINE
Data analysis & Brainstorming
IDEATE
TEST
Prototype
- User test (n=3)
- Lo-fi mock up (Platejoy)
- Brainstorming (Storyboard)
DELIVER
Secondary Research
Snack impacts
Snack intake could cause dietary imbalances by providing little nutrition(Maillot and Drewnowski, 2011)
Authoritative feeding
Authoritative feeding needs to combine with positive emotional input of communication and interactions(Jackie et al.,2011).
Parents with more authoritative feeding tend to support healthier ways of eating and better BMI indices(Heather, 2005; Rodenburg et al., 2012).
Parents’ awareness
of snack influence
on kids’ diet
The knowledge of nutritions that parents had is positively related to children’s nutritious intake and calorie reduce(Campbell et al., 2013; Katz et al., 2011).
Parents do not pay much attention to the portion size they serve their kid, and the decision often responds to kids’ characteristics, such as kids’ appetite
Primary Research
Findings to Insights
Affinity Map--
Refine & Vote for
desired insights
Insights to Possibilities
HMW--
Select best HMW through matrix
x - potential of reducing sugar
y - improve user experience
Possibilities to Solutions
Crazy 8--
Get quality solutions through quantitive creations
I think sometimes we are constrained by time…one of the things is it’s convenient
I don’t really pay much attention to snacks other than knowing that probably chocolates and sweets aren’t that great.
The two elder daughters to start cooking as a way of getting pocket money.
Parents feel limited in reality (time) so they tend to use easy food (snacks) to meet kids’ requirements between meals.
Parents lack knowledge of kids’ sugar intake through snacks.
Parents tend to give kids more chances to be involved in family (food) activities.
Parents have less awareness of unintended sugar intake through the foods which besides the proper meals time.
Parents would like to have childrens’ help and interactions in activities that potentially contribute to family relationship built
Ecosystem Map
Our digital service ‘Yummy Bites’ will be built based on an existing APP named ‘Platejoy’. It provides customized healthy meal plans with the recipe for users and could automatically generate a shopping list, while our service aims to help improve the whole family’s experience together, for both parents and kids. So as the target user group, the parents will build connections with our service in three main directions.
Experience Map
Parents and children have different experiences and actions. We highlighted the touch points in the middle part. For parents, the touch points they have are profile and plan upload, toolkits connect and food purchase, while for kids, they have more interaction with snacks and their plan. Both two roles have been learning about food-eating principles and developing healthy snack intake ways.
Story Board
Design Aim
When children make food plans, they are developing food cognition, which is a valuable experience for them. This helps children develop self-control far more effectively than being told directly: ‘You should not choose other unhealthy snacks.’
THE OUTCOME
Yummy Bites is a product that encourages parents and young children to explore creative and tasty snack choices to fulfill their energy intake between meals in order to take the first step towards a healthy lifestyle.
We focus on Busy British parents with young kids (3-6 years old)
As parents, they are...
Their kids are...
- Busy in work day
- Hard to track kids’ sugar intake
- Unclear about what snacks kids have had in the day
- Desire to spend time with kids
- Curious about the world
- Love handcraft thing
- Have awareness of food preference
- A right age to learn self-regulation
Our Main Ingredients
Help families to customise nutrition-balanced food plans and generate budget-fitting grocery lists.
Encourage kids to make and practice a lower-sugar snack plan whereby learning self-regulation.
Empower families to engage with their kids in the decision-making process to approach a more interactive feeding style.
Our service
Our yummy bites service includes 3 different parts to help parents and kids make family food plans together. It includes an APP for tracking food plans and nutrition intake. A BellyKit that helps kids learn and plan their snacks weekly. and a menu board to track food plans for daily meals and snacks.
Bellykit contains:
-Belly + snack magnets
-Menu board
-Yummybite App
1. Customize your kit through our App
2. Plan and upload your snacks for the week by the kit.
3. Track your sugar intake and explore more fun with foods!
Following on opportunities
For now, we only tested out our concept with limited users. Our further step is to test out the physical belly kit toy with parents and kids for more feedback and refinements, meanwhile, we will carry on further developing the APP.
